New approaches to storytelling continue to expand as new technology emerges and accessibility to platforms improves. While the basic act of crafting compelling stories remains unchanged, transmedia and emerging storytelling platform challenge the ways storytellers produce these stories and change the ways audiences can experience them.
Chicken & Egg Pictures partnered with Magnet Media to co-host the “VIP Roundtable: Social Video, Interactive Video & Emerging Platforms” event in order to achieve greater understanding of the influence the audience has on the storyteller in this digital era. On a Thursday night on April 13th, media makers and shakers, marketers, and filmmakers convened for an evening of dialogue, engagement, and reflection about what the future of storytelling holds for content creators and distributors. Panelists included experts from Twitch, Cheddar, Refinery29, Google Fiber, and RAPT Media, and provided insights and steered conversations on innovative storytelling: from the growth of live streaming and its impact on how we consume daily news, to leveraging the power of interactive video in the business sector to strengthen brand engagement with consumers.
As part of our Alumni Resource and Support Network, Chicken & Egg Pictures partnered with Magnet Media to provide our filmmakers with the opportunity to connect with other creatives and media professionals, learn new forms of storytelling, and discover potential opportunities as storytellers in the field. “The event demonstrated Magnet Media and Megan Cunningham’s commitment to creating a more inclusive industry through networking, tailored education, and unique access,” said Yvonne Welbon, Chicken & Egg Pictures Senior Creative Consultant.
We may not know what new emerging platforms will take form in the coming months or years (technology is rapidly evolving!), but we know one thing is for certain: the future of storytelling is immersive.
Post by Netsanet Negussie, Spring 2017 Chicken & Egg Pictures Program Internby