A logline is a concise, story-driven description that explains the heart of your project in one or two sentences. Because nearly every film festival, producer, distributor, or other industry professional will want to see one, you should spend time developing a strong logline for your project. A good logline introduces your central character, their world, their goals, and the forces standing in their way. It should be in concert with your title and tagline, and offer a bit of double meaning and mystery that compels the reader to want more.
A few examples from projects supported by Chicken & Egg Pictures:
Ai Weiwei: Never Sorry: Can an artist change China? Ai Weiwei: Never Sorry follows two tumultuous years in the life of Ai Weiwei, when he became a superstar, a dissident of the art world, in the headlines, a first-time father, and an online god to tens of thousands of Chinese netizens, all while trying to stay out of prison.
Black Out: A literal and metaphorical journey towards enlightenment, Black Out shows how children reconcile their daily lives in Guinea, one of the world’s poorest countries, with their desire to learn.