WHAT MAKES A GOOD LOGLINE?

A logline is a concise, story-driven description that explains the heart of your project in one or two sentences. Because nearly every film festival, producer, distributor, or other industry professional will want to see one, you should spend time developing a strong logline for your project. A good logline introduces your central character, their world, their goals, and the forces standing in their way. It should be in concert with your title and tagline, and offer a bit of double meaning and mystery that compels the reader to want more.

A few examples from projects funded by Chicken & Egg Pictures:

• Hidden Letters: Spanning past and present Hidden Letters follows two millennial Chinese women, connected by their fascination with the secret language of sisterhood and their desire to protect it.
• A Photographic Memory: A young photographer attempts to piece together a portrait of her mother, Sheila Turner-Seed, a daring journalist and a woman she never knew. Uncovering the vast audio-visual archive Turner-Seed produced, including lost interviews with iconic photographers, the film explores memory, legacy and stories left untold.
• Testament: A powerful African woman leads a struggle for historical, narrative, and economic justice in Kenya. Wanjugu Kimathi is searching for her father’s remains. She soon learns of a buried history of British colonial atrocities, including the massive theft of land that left hundreds of thousands of Kenyans destitute. Her personal mission expands, and she transforms into a leading advocate for exposing colonial brutality while building a nationwide grassroots movement for land resettlement.